Built Tough, Built for Everything
The Rich 7 is a powerful and capable pickup truck engineered to tackle every challenge with unstoppable strength and rugged confidence.
BUILT TO DOMINATE EVERY TERRAIN
The Rich 7's bold and muscular stance is engineered to command attention on every road, trail, and terrain.
EXTERIOR
POWER YOU CAN SEE FROM A MILE AWAY
The Dongfeng Rich 7 commands the road with its bold and muscular pickup truck stance built to make a powerful impression everywhere it goes. From the striking V-shaped bold front grille and electronically adjusted LED headlamps to the rear cargo protective rack and tough body color bumpers, every detail is built for purpose. Every line, every surface is designed to reflect raw strength and rugged durability — built to work as hard as it looks.
INTERIOR
TOUGH OUTSIDE, REFINED WITHIN
The Dongfeng Rich 7 interior delivers a surprisingly premium and comfortable experience wrapped inside a tough and capable pickup body. From the leather seats with electric adjustment and sunroof to the 10-inch multimedia touchscreen and digital instrument cluster, every detail is thoughtfully designed. Automatic air conditioning with rear AC vents, Bluetooth voice control, and smart connectivity ensure every journey is as comfortable and connected as it is capable.
Crafted Around You
A driver-focused cabin with premium finishes, intuitive layout, and advanced comfort features.
PREMIUM INTERIOR BUILT FOR THE ROAD AHEAD
The Dongfeng Rich 7 surprises with a refined and luxurious interior that delivers far more comfort than you would expect from a capable pickup truck. Premium leather seats with diamond stitching and generous cushioning create a first-class environment for every occupant on board. The elegant dashboard layout combines practical controls with premium soft-touch materials for a sophisticated everyday driving experience. Wide cabin space and thoughtfully designed storage solutions ensure every journey remains organised, comfortable, and completely stress-free.
INTELLIGENT CENTER CONSOLE DESIGN
The Rich 7 features a premium and intelligently designed center console that puts complete control elegantly within your reach. A sophisticated rotary gear shifter and precisely finished controls give the cabin a modern and upmarket feel that sets the Rich 7 apart. Thoughtfully integrated storage compartments and charging zones ensure every essential item stays organised and powered throughout the journey. The sleek piano black finish and premium chrome accents add a touch of sophistication to the bold and functional console design.
QUILTED LEATHER SEATS THAT REDEFINE COMFORT
The Dongfeng Rich 7 features beautifully crafted quilted leather seats that deliver an exceptional level of comfort and visual sophistication. The premium diamond-stitch quilting pattern adds a luxurious texture and refined character that elevates the entire cabin atmosphere. High-density foam cushioning provides firm yet gentle support, keeping every occupant fresh and comfortable across long and demanding journeys. Durable and easy-to-clean leather upholstery ensures the Rich 7 interior remains as practical as it is premium in everyday use. Contrasting two-tone colour combinations and precise stitching detail reflect the highest standards of interior craftsmanship throughout.
See Every Detail
Explore the Rich 7 from every angle — inside and out.
YOUR RICH 7, YOUR COLOR
Express yourself in every shade. The Dongfeng Rich 7 is available in a carefully curated palette of bold and rugged colors — each one designed to complement its powerful stance and tough pickup character. From classic workhouse tones to striking bold finishes, every color reflects the strength and confidence of the Rich 7.
Experience the thrill of your dream car today
Experience the perfect blend of innovation, performance, and comfort with Dongfeng’s latest range of vehicles. Designed to meet modern driving needs, each model delivers advanced technology, refined interiors, and reliable efficiency.
- Advanced Safety Systems
- Fuel Efficient Engines
- Premium Interior Comfort